Patterns O’clock was established in 2016, by Sonja Stojcevski,
a multi-disciplinary, Designer and Entrepreneur.
After many years of freelance and commission based
illustration & pattern design projects,
Sonja’s practice and passion for mindful branding and
development manifested into the creation of the POC studio.
With a background in travel & hospitality, event management
and FLoristry, Sonja brings professional versatility
to every project she works on,
to provide an all-encompassing experience.
POC has been featured in Print & Pattern and has
been involved in wide ranging projects such as
a card line, fabric design, digital art and many more.

We are passionate about the mindful evolution of your business or project +
consider it a privilege to be on this journey with you!