Hello from the Creator
of POC

My curiosity in the concept of
Mindful Branding was
inspired by my world travels.

Whilst capturing the beauty of a new country
through the camera lens, or sampling the
flavours and smells of local cafes, vineyards
and even soaking in the kitsch of the many
tourist shops, I realised I was always
mesmerised by the same style of business.

Regardless of size, it was those
businesses that were authentic,
handcrafted, carefully executed
and thoughtful that most
captured my imagination
and attention.

Those where every little touch
represented the dreams of their
owner or the place they wished to
pay homage to. Their passion
exuded from every
aspect of the business - from
the logo, to the glasses on
the table or the
take-away packaging.